What’s On in July 2025: Important Dates for UK Businesses, Brands and Marketers
As July rolls in, the UK business landscape enters summer mode with consumer energy high, schools on holiday, and seasonal events in full swing. But for business owners, it’s not just about sunny weather. July brings a mix of key tax deadlines, seasonal marketing opportunities, and industry events to help you stay compliant, creative, and connected.
In this post, we’ll run through some key dates for UK businesses in July 2025 including marketing hooks, accounting deadlines, and professional development events – so you can plan, promote, and perform.
Marketing and Sales Dates in July 2025
From fun food days to serious global awareness campaigns, July offers rich marketing potential. Whether you’re running promotions, launching products, or just looking to stay visible, there’s something to anchor your content every week.
Key Marketing and Sales Dates – July 2025 (UK)
| Date | Event | Use Case / Notes | Link |
| 1 July | International Joke Day | Light-hearted content, brand humour, or engagement posts. | – |
| 4 July | Independence Day (USA) | UK-US business tie-ins, export themes, or cultural campaigns. | – |
| 7 July | World Chocolate Day | Ideal for F&B brands, lifestyle posts, or giveaways. | – |
| 11 July | World Population Day | Good for social causes, sustainability, or community-focused content. | UN Page |
| 15 July | Give Something Away Day | Perfect for running contests, free trials, or loyalty offers. | – |
| 17 July | World Emoji Day | Fun, informal posts or email campaigns using emojis to boost engagement. | – |
| 20 July | International Chess Day | Great for strategic messaging or brand campaigns around thinking moves. | FIDE |
| 24 July | National Tequila Day | Relevant for hospitality, drinks, or summer party promotions. | – |
| 30 July | International Day of Friendship | Celebrate customer loyalty, business partnerships, or team culture. | UN Page |
| 31 July | End of School Term (varies UK-wide) | Tie-in with family, travel, or back-to-school themes. | Gov.uk |
Accounting and Tax Dates in July 2025
Don’t let the summer heat distract you from staying compliant. These are the key accounting dates to keep on your radar in July 2025:
- 1st July – Corporation Tax payment due: 30 September 2024 year ends
- 5th July – Deadline for agreeing PAYE Settlement Agreements
- 7th July – VAT return submission and payment (online): quarter or month ending 31 May 2025
- 8th July – PAYE, NIC and CIS payment (postal): month-end 5 July 2025
- 19th July – CIS return: payments made to subcontractors in the month to 5 July 2025
- 22nd July – PAYE, NIC and CIS payment (electronic): month-end 5 July 2025
- 31st July – Second Payment on Account for 2024/25 Self Assessment due
Need help managing your tax deadlines? Head over to Accounting Wise for expert support in bookkeeping, VAT, and Self Assessment filing and a full breakdown of key accounting dates in July 2025.
Seasonal Marketing Tips for July 2025
July is the marketing sweet spot — long days, relaxed moods, and a season full of optimism. But it’s not all sun and sandals. Strategic businesses use this time to deepen engagement, experiment with creative ideas, and quietly gear up for Q3. Here’s how to make July work harder for your brand:
Embrace the Energy of Summer
With peak summer in full swing, consumers are in holiday mode thinking about travel, outdoor activities, and wellbeing. This is the moment to align your brand with joy, freedom, and seasonal lifestyle shifts.
- Launch “summer edit” product bundles or service packages themed around travel, fitness, or fun.
- Update your website or social media banners with sunny, vibrant visuals and relaxed messaging.
- Tap into key seasonal hooks like World Chocolate Day (7 July) or National Tequila Day (24 July) with themed campaigns.
- Hospitality, food & drink, leisure, fashion, and beauty sectors should all maximise this moment.
Pro tip: Interactive content like quizzes, polls, or “choose your summer style” campaigns perform well in July’s high-scroll environment.
Mid-Year Customer Engagement & Loyalty
July is ideal for building stronger connections with your existing audience. School holidays and slower inboxes mean people are more open to lighter, feel-good content.
- Run giveaways or time-limited offers around Give Something Away Day (15 July) — a great excuse to drive engagement or list-building.
- Share authentic brand moments or founder stories on World Emoji Day (17 July) to humanise your business.
- Use International Day of Friendship (30 July) to spotlight customer loyalty, employee appreciation, or referral programmes.
Idea: Create a “Summer Gratitude” email series or thank-you campaign to re-engage lapsed customers and boost retention.
Get Ahead on Autumn Strategy
While your audience enjoys the sun, savvy businesses start preparing for the months ahead. July is when B2B buyers, retailers, and educators begin thinking about September campaigns, budget planning, and Q3 launches.
- Start teasing back-to-school offers, autumn product drops, or event announcements with subtle “what’s coming” content.
- Schedule early-bird pricing or preorder campaigns for August/September.
- Revisit your content calendar for Q3 and fill any gaps while the pace is manageable.
Remember: A little forward planning in July means you’ll hit the ground running when the post-summer rush begins.
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